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 Management
Mr. Safir-ur-Rahman
Chairman / Chief Executive
Masters in Commerce, PU, Lahore
Mr. Safir-Ur-Rehman Shami has held of senior management positions in large industrial concerns and trading houses during the past 35 years. He is an expert at financial management & the establishment of internal control systems for companies. He has vast experience of preparing feasibilities and providing Financial & Management Consultancy to several large organizations
 
Ms. Saadiah Qadeer Khawaja

Chief Operating Officer

MBA (Finance)

Ms. Khawaja did her MBA in Finance from the Imperial College of Business Administration in the year 1995 and was awarded a Gold Medal for “Best Academic Performance”. She kicked off her career by joining SKANS as a member of the visiting faculty where she taught courses in Business Communication and Behavioural Sciences. She joined SWL in the year 2000 and is presently the Chief Operating Officer of the company. Apart from handling and monitoring the day to day operations of the company, MS. Qadeer is the main liaison between SWL and all of its foreign partners and is responsible for co-coordinating and managing all business activities between the company and its foreign counterparts.  She also has work experience in areas of Finance, HR & Corporate Administration.

 
Khawaja Abdul Qadeer
Director Operations
Chartered Accountan
.35 years of experience in all aspects of finance and management. He has specialized experience of setting up procedures and system of Pakistan’s largest engineering unit, PECO. Vast experience of preparing feasibility studies, conducting management audits, handling intricate tax matters, rendering financial, management and technical advice to listed and non-listed public companies.
 
Mr. Nadeem Moeen
Director Sales & Marketing
Bachelor of Commerce, Karachi University
30 years of experience in marketing & sales of diversified products, held senior management positions in companies in Pakistan & UAE. He has vast experience in successfully launching & marketing of products of renowned multinational companies i.e. Bremworth of New Zealand, Apple Computer Inc., Unisys, Sun Microsoft Systems, Olivetti and Fluenta of Norway.
 

Mr. Hamid Waheed Khawaja

Director Finance

C.A. Inter

Mr. Hamid has 15 years of professional experience in handling Finance, Accounts and Corporate affairs. He is currently the G.M Finance and Company Secretary of both Software (Pvt) Ltd. and EZXS Solutions (Pvt) Ltd., Associated undertakings of Allied Financial Consultants (Pvt) Ltd.

 
Ms. Sarah Shahid

Director Marketing Research

M.Sc. Economics

Ms. Asad is M.Sc. in Economics and Management from Lahore School of Economics. After graduating she worked as a Portfolio Manager for ABN Amro Equities Pakistan for two years. Having a natural flair for Marketing she switched to Pakistan Tobacco in Marketing where she launched an alternative medium/channel for brand development & communication to customers. From November 2003 till September 2005 she handled the Hewlett Packard account at Publicis. She managed all Financial & Marketing activities between the Hewlett Packard Regional Headquarter in Singapore and the local Hewlett Packard team in Pakistan.

 
Asad Qadeer Khawaja

Executive Director

CA Finalist

Mr. Asad has 5 years experience in handling Finance, Accounts, Budgeting, Taxation and Corporate affairs. He is currently the Chief Executive of EZXS Solutions (Pvt) Limited and also a Director in Software (Pvt) Limited, associated undertakings of Allied Financial Consultants (Pvt) Ltd.

 

Mr. Shafique Ahmed

Director Technical

Mr. Shafique Ahmed has a diverse & vast experience in the fields of Steel Re-Rolling, Garment Manufacture & Export, Trading & the Real Estate business. In the company he looks after the technical aspects of the Hardware Solutions being marketed & sold by SWL.